Roofactory™
The contractor- and ecosystem-facing intelligence platform: data, workflows, contractor validation, opportunity packets, code intelligence, claims documentation, and analytics.
About Roofactory
We're building the operating system for roofing intelligence.
Roofactory is a Public Benefit Corporation turning fragmented roofing data into quote-ready opportunities — so homeowners find roofers they can trust, and validated local roofers find work worth doing.
What we believe
Roofactory is not a roofing company and not a lead broker. We're an intelligence platform — connecting homeowners, contractors, knowledge, codes, claims, and marketplace opportunities into one ecosystem built for the long term.
Our mission
Connecting consumers in need of a roof with validated true local roofers.
Building codes live across scattered municipal sites. Claim documentation is hard to assemble. Homeowners struggle to know who to trust, and contractors spend too much time gathering information before they can even quote a job.
Our expanded mission is to strengthen the entire roofing ecosystem — through intelligence, transparency, education, and community — not just to close a single transaction.
What guides us
Five pillars behind everything we build.
Intelligence
We transform fragmented roofing data into structured, scored, quote-ready intelligence.
Transparency
Homeowners deserve to understand their options, their claims, and a contractor's qualifications.
Local trust
We support validated true local roofers — not anonymous, out-of-market lead brokers.
Knowledge sharing
A hub for codes, claims, materials, best practices, and industry learning.
Marketplace opportunity
Long term, a portal where validated roofers browse, buy, and track quote-ready opportunities.
Brand architecture
One ecosystem, three connected brands.
Each brand plays a distinct role — working together while staying clearly separate.
Roof Dogs™
The consumer-facing homeowner brand for assessments, education, intake, and claims support. Roof Dogs data can feed Roofactory — but they remain separate companies.
Marketplace™ Roadmap
A future contractor portal where validated roofers browse, buy, and track quote-ready jobs and fixed-price roofing opportunities.
What we're building
A platform rolled out in deliberate phases.
In progress
Phase 1
Foundation
- Public platform & brand
- Validated contractor network
- Salesforce data architecture
- Opportunity Intelligence™
Phase 2
Knowledge & claims
- CodeHub™ jurisdiction data
- RoofClaim™ documentation
- Knowledge Hub resources
- Deeper contractor matching
Phase 3
Marketplace
- Contractor opportunity portal
- Browse & buy opportunities
- Track every opportunity
- Fixed-price & ecosystem deals
Public benefit mission
Build the roofing intelligence layer with us.
Whether you're a contractor, partner, supplier, or investor — there's a place for you in what we're building.